First impressions matter, and that’s especially true regarding your product packaging. So, what goes into creating eye-catching beverage packaging design? This blog post will highlight the seven steps to creating the Perfect Beverage Packaging Design, different packing designs, common mistakes when designing beverage packages and much more.
Different types of beverage packaging design
Regarding beverage packaging, there are a few factors to consider. A few things that need to be considered are the kind of beverage, the audience, and the product’s shelf life. For example, a delicate drink needs a different type of bottle than a strong beverage. And while a can might be the most convenient option for an energy drink, it might not have the same appeal as a glass bottle for a premium soda. But no matter what type of drink you’re selling, there are packaging options that can help you create an eye-catching and functional design.
Cans are one of the most popular types of beverage packaging and for a good reason. They’re lightweight, durable, and easy to stack and transport. And thanks to advances in printing technology, they offer a large canvas for creative designs. However, it can have a few drawbacks. They can be challenging to open, and aluminum can impart a metallic taste to the contents.
Glass bottles are another popular option for beverage packaging. They offer a classic look that is perfect for everything from iced tea to craft beer. Glass is also 100% recyclable, making it more sustainable than plastic. However, glass bottles are breakable and require more careful handling during transport. Additionally, they typically cost more than other options.
One newer option for beverage packaging is plastic bottles. They’re lightweight and shatter-resistant, making them ideal for outdoor activities like hiking and camping. And thanks to advances in recycling technology, they can now be recycled almost as quickly as glass bottles. However, some people prefer the taste of drinks from glass or metal containers because plastic can sometimes impart an unwanted flavour to the contents. So when choosing plastic bottles for your product, consider aesthetics and function before making your final decision.
Tips to Create the Perfect Beverage Packaging Design
Start with market research.
Before you start designing, it’s essential to take some time to do your research and understand your target market. What are their needs and wants? What are their buying habits? By understanding your target market, you’ll be able to create a design that appeals to them.
Keep it simple.
When it comes to packaging design, less is more. A busy or cluttered design will only overwhelm and turn off potential customers. Stick to a clean and simple design that communicates what your product is and does.
Use strong visuals.
Your packaging should use strong visuals to grab attention and communicate your message quickly and clearly. Use high-quality images and graphics that accurately represent your product and brand identity.
Make use of colour.
Colour is one of the most powerful tools in your arsenal when creating an eye-catching design. Be thoughtful about the colours you use in your design and how they will work together to create a cohesive look. Remember, different colours can evoke different emotions, so choose wisely!
Use negative space strategically
Negative space is the space in your design, which can be just as important as the elements you include in your design. Use negative space strategically to draw attention to critical parts of your design or create a sense of balance.
Consider the materials you use for packaging
- The materials you use for your packaging should be durable and fit well with the overall aesthetic of your brand identity.
- Something like cardboard might be a good choice if you’re looking for something eco-friendly and cost-effective. No matter what materials you choose, make sure they are fit for both function and style.
- If sustainability isn’t as big a concern as a luxury, consider something like Foil wrapping, which can give a high-end feel. If luxury is more important to you than budget, then Glass might be a better choice.
- Just make sure whatever material you choose that durability and function is up to par because nothing will frustrate customers more than broken or damaged items due to flimsy packaging.
- Also, consider portion size when choosing containers – will the vessel be too big or too small for what the customer intends to use it for?
Pay attention to trends
Trends come and go, but sometimes it’s important to hop on board – especially if it’s something that can help sell y our product.
For example, rose gold was super popular last year – with makeup, phones, kitchen appliances, and even some food items like candy being sold in rose gold wrappers. While this may not last forever, paying attention and maybe even incorporating current trends could boost sales in those all-important first few months after launching a new product.
Here are 5 of the most common mistakes made when designing beverage packages:
Regarding beverage packaging, there are various things to consider to create a successful design. However, some common mistakes can be made during the design process.
Not considering the target audience.
One of the most crucial aspects of the target audience is to consider when designing any package. It’s essential to consider who will purchase and use the product to create a design that appeals to them.
Forgetting about shelf appeal
Shelf appeal makes a product stand out on a crowded store shelf. When designing a beverage package, it’s essential to keep this in mind and create a design that will grab attention and make potential customers want to pick up and try the product.
Ignoring the competition
It’s essential to know what other products are on the market and what kind of packaging they use. This competitive research can help inform your own design decisions and help you create a unique product that will stand out from the rest.
Even the tiny details of a beverage package design can make a big difference in the overall look and feel of the finished product. Attention to fonts, colours, and images can help create a cohesive and visually appealing design.
Not working with a professional
Designing a beverage package should not be attempted without professional help. Working with an experienced packaging designer can ensure that your product looks its best and has the best chance of success on store shelves.
These seven steps will help you create a beverage packaging design that’s sure to turn heads—in a good way! Remember to keep your target market in mind throughout the entire process, from start to finish. If you do that, you can’t go wrong.