A portfolio is an essential tool for any designer, but it’s vital for packaging designers. After all, packaging design is all about selling products, and your portfolio is essentially a sales pitch to potential clients. This blog will guide you through creating an effective packaging design portfolio. We will also guide you through everything to create an effective packaging design.
What is a packaging design, and what does it involve?
Packaging design is a static and complex communication consisting of many creative and commercial components. It can be classified as an applied art сreated for a clear-minded сommerсial purpose – to сontain, protect, sell, inform and promote a particular product. In the 21st century, the level of competition in the markets is so high that the successful sale of any product depends not only on its perfect quality but also on its bright and extraordinary packaging. A professionally done packaging design can increase sales by up to 300%.
Some famous examples of packaging design
There are many famous examples of products whose success was predetermined by the excellent design of their packaging.
- The first place undoubtedly belongs to Apple Company and its worldwide recognizable white headphones, which came in a clean white box. This simple but, at the same time, the elegant design helped to create an image of sophistication and innovation for Apple products.
- Another example is Coca-Cola. The curvy shape of its bottle has become iconic and has been imitated by many other companies.
- And one more example is Nespresso coffee capsules packed in small aluminium capsules. The design of these capsules is so successful that Nespresso has used them for many years without changing them much.
- So, as we can see, packaging design is an essential part of the commercial success of any product. And famous examples show us that even a simple design can make a product iconic.
Tips to Create an Effective Packaging Design Portfolio
1. Plan ahead.
Before you start putting together your portfolio, spend time contemplating your career objectives and what type of work you would like to do. It will help you determine what projects to include in your portfolio and how to present them in the most favorable light.
If you’re hoping to land a job designing eco-friendly packaging, make sure your portfolio includes examples of sustainable design work that you’ve done in the past.
2. Choose your best work.
It may seem like a no-brainer, but it’s important to only include your most substantial work in your portfolio. Prospective clients don’t want to see everything you’ve ever designed; they want your best stuff. So, take some time to curate your portfolio and only include your very best work.
3. Keep it up-to-date.
Your portfolio should be a living document that evolves as your career does. When you complete a new project, immediately add it to your portfolio. And, every so often, take some time to purge any old projects that no longer represent your current skills and style.
4. Show off your process.
In addition to showcasing the final product, be sure also to include some behind-the-scenes photos or sketches that show off your design process. It will give prospective clients a better idea of your work and what they can expect if they hire you.
5. Make it easy to navigate.
Your packaging design portfolio should be easy for prospective clients to navigate so they can quickly find the information they’re looking for. Use clear labels and descriptive captions to guide viewers through your work—and make sure the overall layout is clean and streamlined, so it’s not overwhelming or confusing to look at.
How has packaging design evolved over the years?
Packaging design has evolved significantly over the years; early packaging was often functional but plain, with little thought to aesthetics. However, as living standards improved and customers became more affluent, they began to demand more stylish and sophisticated packaging. It led to a boom in creative packaging design, with brands competing to produce the most eye-catching and innovative packages possible. Today, we continue to see new packaging designs that push the boundaries of creativity and technology. Thanks to these advances, our packaging is more beautiful and functional than ever.
The Dos and Don’ts to create effective Packaging Design
Do Keep It Simple
When it comes to packaging design, less is often more. You want your packaging to be eye-catching, but you don’t want it to be so busy that potential customers can’t figure out what your product is or what it does. Keep your design clean and simple, and ensure the product name and essential information are easy to read.
Don’t Use Stock Images
Customers today are savvier than ever, and they can spot a stock image from a mile away in a world driven by social media. If you want your packaging to be authentic and connect with potential customers, use original photography or illustrations instead of resorting to generic stock images.
Do Consider the Environment
An estimated 1 trillion plastic bags are used worldwide yearly, with millions ending up as trash or landfills in our oceans. If you want your packaging to be sustainable, consider using eco-friendly materials like recycled paper or biodegradable plastics. Not only will this be better for the environment, but it will also set your product apart from the competition.
Don’t Forget about the Functionality
Your packaging needs not only to look good—it also requires to function well. Ensure your packaging can adequately protect your product during shipping and storage and that it’s easy for consumers to open and close. If your packaging frustrates shoppers, they will likely take their business elsewhere.
Packaging design is a crucial element of any marketing strategy, but creating eye-catching and functional packaging can be tough. Following these dos and don’ts, you can develop packaging to help your product stand out from the competition and connect with potential customers.
A great packaging design portfolio can make all the difference when it comes time to land a new client or job.
It’s essential to put some thought into putting one together.
Following these simple tips, you can create a compelling portfolio that will showcase your skills and help close some big deals!