What is Packaging Design? | Types, Functions & More

How often did you stop to examine a product just because the packaging caught your attention? After settling on 2 similar items, did the approach of those products influence your decision? Whereas we must always attempt our greatest not to choose things by look, the reality is we tend to care plenty regarding 1st impressions. And in a world like this, the approach of a product’s packaging appearance matters even as much as the Product itself. As a result, poor packaging style tugs sales down regardless of how smart your Product is. 

There are plenty of things to consider when selecting a product’s packaging. It must shield what’s within, yield simple storage, show info regarding the Product and catch the eye of shoppers once displayed on a shelf. Therefore, does one endure to form head-turning product packaging that’s also useful? By learning additional information regarding what is packaging design and why it matters for the success of a product.

Types of Packaging Design

Primary Packaging

It is the packaging that’s the nearest to the item itself. It’s additionally referred to as shopper, or retail packaging having confidence in the will of soup. The first packaging of that Product as a result of it’s the most thanks to carrying round the soup.

Secondary Packaging

It is the packaging that contains multiple products with primary packaging. So, as an example, the will of soup is often delivered into the search in a very twelve-pack box, with the suitable stigmatization. The secondary packaging, during this case, helps with transportation and restocking; it’s also referred to as a stock-keeping unit (SKU), as it’s easier to handle twelve cans of soup at a time.

Tertiary Packaging

It is the outer packaging of the item, additionally known as bulk or transit packaging. Its primary purpose is to only shield and deliver the products from purpose A to purpose B. For example, how durable is a cardboard box or a wood palette that features twenty twelve-pack boxes with secondary packaging? The client rarely sees tertiary packaging, and thus it includes any stigmatization or style.

Main Functions of Product Packaging Design

Design matters are improbably abundant. However, packaging practicality is even vital. Here’s what smart packaging ought to do for the Product it contains:


Product packaging aims to shield what’s within from harm throughout transit, in storage rooms, or while it sits on the shelf in stores. Thus, product packaging must be reliable and durable to stop the change of state with the Product.


Once shoppers see your Product on the shelves, it must be enticing enough to urge their attention. This may be done by exploiting sure color schemes, styles, or custom boxes that are each useful and enticing.


Packaging must additionally embody info regarding the Product, the way to use it, ingredients it contains, or expiration dates. This info helps customers decide if they require to buy your product or not, while not the requirement to talk to a store assistant.


Packaging helps brands differentiate their items from similar ones through logos, colors, or shapes. Innovative styles can build your Product stand out and attract customers.

How to Produce Wonderful Product Packaging Design?

To style smart product packaging, you must first verify a couple of aspects. These 3 queries can facilitate the designer to produce one thing that speaks to the values and image of your brand:

What Product are you Selling?

This is not speculated to be a troublesome or difficult question, however one that helps you work out the practicality of the packaging. The fabric, size, and kind of Product you are selling are attending to verify however durable and huge the packaging must be.

Who Goes Shopping for Your Product?

Knowing your audience helps you find out how to charm them similarly. Once making the item, the packaging ought to be finished with your ideal client in mind.

What is my Brand Aesthetic?

Packaging style must represent your brand. Therefore you would like to inform the designer what aesthetics to use. This includes colors, fonts, logos, and even symbolic processes if that’s the case. After deciding on the higher aspects, it’s time to engage in the packaging style.

The designer can consider the item itself, the competition, and your budget, to form a style that speaks to your audience, represents your whole, and is useful. After the look is prepared, you would like to judge it supported a couple of criteria:

Easily Understandable

By merely viewing your Product, can shoppers be able to tell what it’s and what it does? The last item you wish to try and do is confuse customers.


Will your packaging honestly represent your Product? Ensure photos or graphics used on the packaging are as realistic as possible. You should, of course, use your best pictures. However, ensure they don’t build your Product to seem to be over it’s.


Even supposing you will solely have one Product accessible available currently, you will wish to expand in the future. Ensure the packaging style is flexible enough to accommodate extra items once the time asks for it.

Final Thoughts

Congratulations, you must be compelled to the opposite aspect of the packaging style workflow. This packaging style method is by no means the foremost thoroughgoing guide within the packaging trade. However, hopefully, it showed you what to expect from beginning to end. Preparation, package style, design approval, prepress, and package printing are simply a couple of the project’s milestones. Given its complexity, take time to completely undergo every one of the stages and modify the approach in keeping with your desires and knowledge. 

We tend to recognize that packaging is one of the driving forces of customers’ call to shop for or not to buy a particular item. However, how impactful is it? Seventy-two percent of USA citizens agree that the Product’s packaging style influences their shopping decisions.

 That’s a powerful chunk of the market. To create the simplest packaging style, you’ll attract that 72%. I’d recommend aiming to recognize what is packaging design aspects and, therefore, the end-to-end method first. It starts from the preparation stage, goes through package style, design approval, and prepress, and ends with final package printing.